Archive
The Lowdown on Email Opens
"71% of US online advertisers used email marketing in 2004. And another 12% plan to start using it."
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Nokia Supporting iTunes With New Phones
Among the seven new models announced by the leading handset maker include a couple that support AAC format sound files.
Viacom Sells Famous Players to Cineplex Galaxy
Viacom is selling its Canadian theater chain Famous Players to Cineplex Galaxy for about C$500 million (US $400 million). Famous Players has been around for 85 years.
IBM Splices New Supercomputer From Blue Gene
Dubbed the Watson Blue Gene (BGW) system, the most powerful privately owned supercomputer debuted in New York State today.
My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.
Search Engines Ignore Ad Disclosure Recommendations
The effect was not unlike spitting into the ocean. After a series of studies looking into search engines' paid inclusion and paid placement disclosure practices and a string of FTC recommendations, a follow-up study shows that little has been done.
