WebTrends Monitors Golf-Related Keywords For Fathers Day Searches

As many of you who partake in search engine advertising realize, Father's Day is one of designated present-giving holidays. During these occasions (Christmas, Mother's Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.

Promotion is Dead, Long Live The Product

The 4Ps is an idea that most marketeers have come across during their education. That makes it a good vehicle to discuss change as it is so widely understood. For those who don't know it refers to Price, Place Product and Promotion, the mixture of areas that traditional marketing has concerned itself with.