WebTrends Monitors Golf-Related Keywords For Fathers Day Searches

As many of you who partake in search engine advertising realize, Father's Day is one of designated present-giving holidays. During these occasions (Christmas, Mother's Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.

Promotion is Dead, Long Live The Product

The 4Ps is an idea that most marketeers have come across during their education. That makes it a good vehicle to discuss change as it is so widely understood. For those who don't know it refers to Price, Place Product and Promotion, the mixture of areas that traditional marketing has concerned itself with.

Five Marketing Nightmares and How to Prevent Them

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.

Cambodian Crisis Fueled By Revenge

Chea Sokhon was a driver for a Korean restaurant owner operating in the famed temple town of Siem Reap, Cambodia, situated between Thailand and Laos. Two slaps to the face from his Korean boss, after his children were late for school, set off a vibration in Chea Sokhon's mind that could not be stilled by apology.