Winn Dixie Cuts It Close

It's been a long time since Jim Davis called Winn Dixie the beef people. Today, he might ask, "where's the beef." Winn Dixie declared it was chopping away a fair sized portion of the southeast regional grocery store chain. The company continues to shrink and some question the future of the venerable grocery chain.

What Market Research Will Tell You

What can you learn from having conducting effective market research? Know your customers - Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it to target your marketing and fine tune your product or service.