Sneaky Spam

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?

Sweet News For Young Diabetics

A study in today's New England Journal of Medicine reports that an experimental drug showed positive results in slowing the course, and maybe even preventing the development of juvenile (type 1) diabetes.

Sweeping Up Worms

With the opening of a new venture and numerous reporters arriving in an hour, it felt like one of those "chickens with heads off" days. We were close, but not ready.

Using Technology to Get and Keep Your Foot in the Door

In years past it was easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money.