Archive
Blogs are the New Press Releases
"The press release is dead, someone please tell the clients," Sally Saville Hodge writes for Marketing Profs.
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Cosmos 1 Mission Ends Before It Begins
A booster rocket failure 83 seconds into the launch has prevented the solar sail mission from reaching orbit.
Public RelationsA Free Lunch?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications.
How to Really Get All The Clients You Want, and The Truth Most Service Professionals Don’t Want to Hear
As you are probably well aware, the service profession is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of your business possibilities.
Ad Copy Inspection – Cover These 12 Points!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
The Skinny On Newspaper Advertising
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
