Archive
Public RelationsA Free Lunch?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications.
Part of the
network
network
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.
Throw Out Your “Selling” Language – Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."
Ameritrade and TD Waterhouse to Become TD Ameritrade
Yesterday, Ameritrade Holding Corp. announced that it plans to acquire its competitor, TD Waterhouse USA, from Toronto-Dominion Bank.
Feds Raid Medical Marijuana Joints
Just two weeks after the Supreme Court ruled that state medical-marijuana laws could not supercede federal legislation, federal agents launched a giant buzz-kill as they raided three medical-marijuana clubs and 20 homes and businesses.
Bidding War In Asia: CNOOC Vs. Chevron For Unocal
The Chinese National Offshore Oil Company (CNOOC) put in an unsolicited $18.5 billion bid for Unocal, challenging Chevron's April move to acquire the oil company. Neither is a done deal and this marks China's continued assertion into corporate hardball.
