Archive
Most Doctors Believe In God
Decades of studies have shown that the most educated and the richest of the general population are much less likely to believe…
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Ad Copy Inspection – Cover These 12 Points!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
The Skinny On Newspaper Advertising
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Making Cultural Differences Work in Your Business
Advancements in technology have made the world so much smaller, don't you think? We used to be separated by mountains and oceans, color and culture.
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.
Throw Out Your “Selling” Language – Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."
