Small Business and Branding – Why and How?

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition.

Junior Blogging

Okay, so the title is meant to imply that junior staff has taking up blogging as well - whether as students in public relations, those beginning their careers, or those that have targeted their blog to entry-level PR people.

The Ten Most Important Elements of a Corporate Web Site

As we public relations people blithely enter this brave new world of corporate blogging and podcasting, perhaps this would be a good time to re-emphasize some basic ground rules regarding corporate communications and the Internet.