network
There have been a couple of pretty interesting articles written this week that ask a legitimate (if not somewhat sensationalized) question: Does…
Reuters and the Wall Street Journal are both reporting that Microsoft is suing three people, accusing them of click fraud. The company apparently filed a complaint on Monday in a US federal Court in Seattle.
Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.
We have chronicled the slow death of the newspaper industry for a while now. First, there was the thought that maybe the Internet could displace newspapers with the delivery of content in a more timely and personalized manner. Newspapers decided that they were doing just fine and that they were moving into the digital world in a way that could help them maintain their content…
Update 2: Microsoft further addressed the issue, as explained in a recent blog post. Bing General Manager Mike Nichols says:
The Interactive Advertising Bureau (IAB) has just announced the release of In-game Advertising Measurement Guidelines. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:
