How To Develop Your Unique Selling Proposition Using Timing And Color

Every item you advertise, every word and illustration you use becomes a part of your company's image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.

How To Market A Seminar

Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into.