“Why You?” — Professional Identity Branding

You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill.

My Web On Yahoo: Search Engine Socialization

Yahoo cranked out one of its best new features into the SEO struggle for supremacy. Whereas Google and MSN have their strong points, Yahoo continues to keep the same personal touch they're known for In this new My Web 2.0 (beta), Yahoo really makes their case for remaining the pioneer in search engine optimization.

What in the World of AdSense

After a couple of non-eventful AdSense weeks earlier this month, the past week or so has seen plenty of new AdSense changes, many coinciding with the WebmasterWorld of Search Conference.