Google Wins Click-Fraud Case vs Auction Experts

Google 1 - Auction Experts 0. from [MediaBuyerPlanner] : "Google won its suit against an AdSense partner publisher that it had accused of deliberate click fraud. Two months ago, a California judge granted Google a $75,000 judgment against Auction Experts, a Texas firm, according to MediaPost...

The RSS Orange Crush

Last week I met with Scott Gatz from Yahoo. He heads up personalization at Yahoo. Scott said something interesting: millions of My Yahoo users are subscribing to RSS feeds, but they don't even realize it.