Google Changes to No-Follow on the Horizon?

We made a video at SMX Advanced with Stephen Spencer recently where we discussed (among other things) some changes expected(?) to be coming to Google in terms of the no-follow attribute.  These no-follow changes have some pretty significant implications for lots of things, first and foremost though it seems these changes are specifically geared to mitigate, to some degree, the effectiveness of PR sculpting.

6 min read Archive

Could Bing Snowball Into Google’s Territory?

Google wants to make sure you don't forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one.

6 min read Archive

Real-Time Search Engine Collecta Launches

Collecta, a new search engine, launched today with a unique twist... they're one of the first real-time search engines. Searching with Collecta, you get real-time results from blogs, Twitter, Flickr, YouTube, social sites and various news outlets.

2 min read Archive

Are You Marketing via Mobile?

According to a study at eMarketer, worldwide spending for mobile search advertising in 2009 is expected to be more than $760 million.  In case you haven’t been keeping track, that’s up almost 20% from last year’s total and by 2012, we're looking at 2.4 billion... with a 'b'.  Mobile is big and getting bigger.

5 min read Archive

10 Steps for AdWords Conversion Optimization

Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread). Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they…

1 min read Archive