Trade Show Exhibit Booth – 7 Tips to Improve Yours

Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.

Ketchum Can’t Spin It Either

PR Week published a Q&A interview last Thursday with Adam Brown, director of eKetchum, as a sort of analysis of the brouhaha that blew up following Ketchum's announcement in June of their launch of a new media practice, Ketchum Personalized Media, and the derision with which the news was greeted by the online PR community.