A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.

Parkinsons Drug Creates Sex-a-holics and Gamblers

Imagine if this falls into the wrong handsEnough people taking a drug intended to treat Parkinson's Disease has been shown to cause compulsive addictive behaviors in some patients-like gambling, alcoholism, and nymphomania.