Archive
Email Marketing on the Rise
New research suggests that email marketing in the US will reach $2 billion by 2014. This isn't exactly in line with research…
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Are You Marketing via Mobile?
According to a study at eMarketer, worldwide spending for mobile search advertising in 2009 is expected to be more than $760 million. In case you haven’t been keeping track, that’s up almost 20% from last year’s total and by 2012, we're looking at 2.4 billion... with a 'b'. Mobile is big and getting bigger.
10 Steps for AdWords Conversion Optimization
Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread). Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they…
Germany Gives Street View Go-Ahead
Sooner, rather than later, you may be able to drop a certain orange-yellow man onto a map of Germany and then look at the scenery as if you were standing on some of the country's highways and roads. It appears that Google and Germany have finally come to an agreement over Google Street View.
7 New Ways to Enjoy Books on Google
Google introduced seven new features to Google Books today. The features add ways to share and browse the content users find in Google's collection. They include:
Google Testifies About Privacy in Washington
Today a joint hearing on online advertising between two subcommittees of the House Committee on Energy and Commerce is being held. Google's Deputy General Counsel Nicole Wong is giving a testimony about advertising products and the company's commitment to protecting user privacy.
