Yahoo Goes the Display Ad Route
Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to…
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Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to…
LinkedIn is available in the English, Spanish, French, and German languages, although users can post their profiles in over 40 different languages. The company would like to offer its services in more languages though, and is calling upon its user bases to help it out with that.
Apple Chief Executive Steve Jobs received a liver transplant about two months ago and is expected to return to the company by the end of June. Jobs underwent the liver transplant operation at a hospital in Tennessee, according to the Wall Street Journal. He has been on medical leave from Apple since January and when he returns to the company he may initially work part-time.
Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects. Though organic list growth may take time and effort, you will definitely see a high return on your investment.
Rather then a big splashy make-over, YouTube has been rolling out an ongoing series of changes and improvements that marketers and uses should pay attention to.
Wetpaint has unveiled a new measurement tool for online engagement with TV shows, as opposed to simply monitoring viewership. It's called the TV Fandex 100, and leverages data aggregated from multiple sources, which Wetpaint calls the most relevant, real-time, and reflective of fans’ passions. This includes a mixture of search, social media, and fansite activity supplementing Nielsen rankings.