Google Analyzes Rich Media Ad Effectiveness
Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study,…
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Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study,…
Google, Craigslist Foundation, YouTube, FanFeedr and UCLA have partnered to launch a new site called All for Good, which is designed to connect volunteers in their local communities with charitable organizations. All for Good helps people find ways to get involved in their community, from being a mentor to helping design a website for a nonprofit. The platform allows people to sign in to Facebook…
Here's a simple fact: no matter what the industry, there are few things quite as nice as a lifelong customer. Here's another: while attending college, students often establish patterns that they'll follow for the rest of their days. Now, Microsoft and Google seem to be acknowledging both issues as they promote school-oriented software suites.
Online Canadian teens are significantly more likely to have a social network profile than online Canadian adults, according to a new study from, Ipsos Reid. Over three-quarters (76%) of online Canadian teens ages 12-17 now have a social network profile up from 50 percent in 2007. The rate of increase is higher than that for the online adult population, which increased from 39 percent to…
Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there.
Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.