Archive
Within A Year, Facebook Triples Its Advertiser Base
I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you…
Part of the
network
network
IT Innovation Limited By Economy
More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.
What Bing, Twitter, and Facebook Mean for SEO
Discover the impact of Bing, Twitter, and Facebook on SEO. Learn how these platforms shape modern search engine optimization strategies.
Google Analyzes Rich Media Ad Effectiveness
Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
LinkedIn Tries New Way Of Connecting Companies, Users
When someone clicks on an ad, well . . . we all know he or she's not exactly making a binding show of interest. When someone tries to read a 10,000-word nonfiction text document, on the other hand, he's committing a fair amount of time to the author. So LinkedIn is implementing the somewhat clever idea of making white papers act as ads.
Online Shoppers Wary Of High Shipping Costs
Close to half (45%) of online shoppers have abandoned their carts multiple times in the past three weeks due to high shipping costs, security concerns and lack of convenience, according to a new survey released by PayPal and conducted by comScore. High shipping costs was the most commonly given reason for cart abandonment with the average cost of abandoning U.S. shopping carts reaching $109. The…
