Archive
The Future of RSS is Not Blogs
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest…
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The Real Value of Press Releases, Search Engine Marketing
I've been following a meme lately on the value of press releases. Amy Gahran suggests, from the standpoint of their value as a PR mechanism, that they need to be put out of their misery.
Pay Per Click Definitions
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
Personalized Snap.com Gears Up For 3G Search
Soon to be out of testing, search pioneer Bill Gross' Snap.com is hoping to be ahead of the "exploding search market." The upstart received $10 million in venture capital to enter the soon to be realized third generation of search.
Mass Media Advertising
Very few people do not watch any television these days. This makes television advertising one of the best ways to reach individuals to promote your business.
Knowledge Process Management
Knowledge processes cannot be managed following the standard business process management paradigm. In the following article some guidelines are given for organizations willing to better manage their knowledge processes.
