How to Write News Releases That Get Noticed

What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.

The Future of Search: Finding Your Place in the Hive

The Internet is changing. In the near future, the "web" concept may prove too primitive to properly describe the evolutionary nature of the beast. Something more abstract perhaps, like Jung's collective unconscious model-a digital beehive of collective information, honeycombs stacked high and deep with information. And so, searching the nectars of the hive should also change as spiders evolve into honeybees.

IFPI Will Make You Pay; Legal Downloads Rising

People are getting more honest when comes to downloading music off the Internet, according an international recording industry group. The number of legally downloaded music tracks almost tripled in the first half of this year. Illegal file-sharing is up only three percent.