Archive
Online Spending In The U.K. Set To Double
Online spending in the U.K. is set to increase from $14.6 billion to as much as $34.9 billion in annual sales by…
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Google Announces AdSense For Mobile Applications Beta
In many ways, Google is the company that AdSense built. It makes sense for Google to extend the advertising solution into new markets, then, and the company's doing exactly that with its fresh AdSense for Mobile Applications beta.
Top CEOs Not Big On Social Media
ÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it's barely existent within their own practices. Most of these CEOs are not twittering. They're not on Facebook, or even on LinkedIn - the social network, which caters specifically to professional relationships. The study looked at Fortune's 2009 list of the…
Ads Generating Interest, But Not Influence
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Hitwise: Most Twitter Users Move On To Media Sites
Business-related Twitter success stories exist - there's the tale of Dell bringing in about $3 million in sales, for example. But it seems that such stories may remain rare, as new Hitwise data suggests that Twitter users are much more interested in free online media than in spending money.
Within A Year, Facebook Triples Its Advertiser Base
I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you something different today—a company that’s actually increasing its advertiser base. And not just any company—a social media company (and you know how tough it is to really make money there—you know, other thank from VCs).
