Yahoo Talks Details of New Display Ads

As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for Webproworld. Chris Crum: Are there templates that support video and rich media?

Bing vs. Google – Side by Side

I have been making a conscious decision to use Bing as my default search for about 2 weeks now. We made a Bing video at this year’s SMX Advanced (where Bing was almost as buzzy as no-follow) so I was interested in the changes and wanted to take some time to see how Bing performed in the ‘real world’.

IT Innovation Limited By Economy

More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.

Google Analyzes Rich Media Ad Effectiveness

Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic,  this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.