Bing vs. Google – Side by Side

I have been making a conscious decision to use Bing as my default search for about 2 weeks now. We made a Bing video at this year’s SMX Advanced (where Bing was almost as buzzy as no-follow) so I was interested in the changes and wanted to take some time to see how Bing performed in the ‘real world’.

IT Innovation Limited By Economy

More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.

Google Analyzes Rich Media Ad Effectiveness

Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic,  this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.

LinkedIn Tries New Way Of Connecting Companies, Users

When someone clicks on an ad, well . . . we all know he or she's not exactly making a binding show of interest.  When someone tries to read a 10,000-word nonfiction text document, on the other hand, he's committing a fair amount of time to the author.  So LinkedIn is implementing the somewhat clever idea of making white papers act as ads.