Guerrilla Marketing in Action

Spitzer Spanks Sony/BMG on Payola

New York state Attorney General Eliot Spitzer announced a deal with Sony/BMG Music Entertainment worked in the middle of a nasty little payola for a cool $10 million. Sony BMG, one of the biggest record labels on the planet reached the settlement because of their "pay-for-play" practice with radio stations.

Tips for Trade Show Rentals

Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.

Guess What EAs Got In Its Pocketses?

Electronic Arts (EA) won the rights to "its precious", "The Lord of the Rings" (LOTR) electronic game franchise in the form of two new games for the electronic gaming giant. The games should fit nicely into the LOTR catalog EA already has.