6 Ways to Leverage Technical Articles

Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don't come cheap - the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them.

Search For Discovery: Online Coverage Of Shuttle Launch

NASA tried something new for media coverage with the launch of the Discovery. They set up online coverage through Yahoo and AOL. While normal television broadcast and cable networks will cover the launch, these two companies give you something new to search for. Both companies scored big points with this coverage and having watched both, both were sharp.

How Can Entrepreneurs Break Into an Already Established Market?

While the Internet has created entrepreneurial opportunities for the likes of both Fortune 500 companies and sole proprietors working out of their basement, the fundamental entrepreneurial dilemma still remains: how can entrepreneurs break into an already established market?