Archive
Case study: Harley Davidson
It's one thing for people to buy your product or service, but it's another for them to tattoo your logo on their…
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Ten Reasons Why Online Surveys are the Future of Marketing
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketeer who can get under their skin.
Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action the very people whose behaviors affect the organization…
Editorial Structure and Social Media
John Battelle on the LA Times Wikitorial fiasco: But when I read about this, I instantly recognized a core problem with the approach: it was top down community, rather than bottom up....
Microsoft Premium For A Few Dollars More
Company CEO Steve Ballmer tells financial analysts the software company will deliver enterprise versions of Windows and Office.
Securing Second- and Third-Round Venture Capital Financing
Widget sales are booming - the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap?
