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The never ending Spywarestory
It's been with us since 1993, it's gotten more intrusive, more complicated.
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Advertising Using PPC Search Engines
Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.
The Ideal Length of Your Business Plan
How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy.
How to Gain your Prospective Clients’ Attention and Generate the Leads You Need to Make Your Business a Success
If you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention.
Ten Reasons Why Online Surveys are the Future of Marketing
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketeer who can get under their skin.
Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action the very people whose behaviors affect the organization…
