Archive
The Three Principles Of Image Optimization
Are you losing visitors to your web site due to slow page load times? Is your site being penalized because the images…
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The Ideal Length of Your Business Plan
How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy.
How to Gain your Prospective Clients’ Attention and Generate the Leads You Need to Make Your Business a Success
If you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention.
Ten Reasons Why Online Surveys are the Future of Marketing
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketeer who can get under their skin.
Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action the very people whose behaviors affect the organization…
Editorial Structure and Social Media
John Battelle on the LA Times Wikitorial fiasco: But when I read about this, I instantly recognized a core problem with the approach: it was top down community, rather than bottom up....
