It’s All About The Leads: Publishing to Capture Profits

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.

4 min read Archive

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?

6 min read Archive

Microsoft To Enhance Hotmail and Search

Microsoft is making some big changes to its free e-mail service Hotmail. The company plans to make Hotmail's interface more like its Outlook and Outlook Express programs.

2 min read Archive

E-commerce: The Bop Approach

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to not so rich' and not at all rich' people.

7 min read Archive