Should You Steer Clients Towards Local Search?

When providing SEO/SEM services for clients (or doing it for yourself), do you target, or at least pay attention to the growing number of local search presences? If so, is this something you consider worthwhile and if not, would you ever consider doing so...?

Novell To Provide JEMS Support

Novell has announced that it will be providing technical support for JBoss Enterprise Middleware System (JEMS), including the market-leading JBoss Application Server.

Is Pay-Per-Click Advertising Still Profitable?

Until fairly recently, I used to find it real easy to make a healthy profit from pay-per-click advertising. In fact, I never even considered any other form of advertising. It was so easy just to knock-up a simple ad, add funds to my account with a popular pay-per-click search engine, choose a bundle of popular related keywords and then sit back and wait for the…