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Yahoo launched a somewhat exclusive beta on Wednesday for their Publisher's Network contextual ad program. The program was created to combat Google's…
Could we stop making up words, please? It was cute at first, but now it's terribly annoying as the squiggly red lines on my word processor stretch across my screen candy cane style. Thanks to an NYU grad student, we get to add another word to the effluvium of techno-jargon logorrhea.
Steve Rubel is amazed that Delta Air Lines' new website-which garnered attention from AP-has no RSS on it.
Contextual advertising has a ways to go yet. There is a certain coolness to technology that can read content and then instantly grab an ad to go with it, but the day remains as to when these algorithms will be able to exercise good judgment. Currently, contextual ads are the guy at the party who brought the beer and the music, but hushes the crowd…
RealNetworks reported its financial results for the second quarter, which ended at the end of June. These included record revenue of $82.7 million, and net income of $4.7 million.
Claria's RelevancyRank, a search technology under development, challenges Google, Yahoo, and MSN with a comparison of where they would rank the sites that RelevancyRank (based on behavioral indicators that Claria gathers by following users around with its adware) would rank in the top ten for the phrase "cheap tickets."
