Are You Marketing via Mobile?
According to a study at eMarketer, worldwide spending for mobile search advertising in 2009 is expected to be more than $760 million. In case you haven’t been keeping track, that’s up almost 20% from last year’s total and by 2012, we’re looking at 2.4 billion… with a ‘b’. Mobile is big and getting bigger.
10 Steps for AdWords Conversion Optimization
Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
Germany Gives Street View Go-Ahead
Sooner, rather than later, you may be able to drop a certain orange-yellow man onto a map of Germany and then look at the scenery as if you were standing on some of the country’s highways and roads. It appears that Google and Germany have finally come to an agreement over Google Street View.
7 New Ways to Enjoy Books on Google
Google introduced seven new features to Google Books today. The features add ways to share and browse the content users find in Google’s collection. They include:
Google Testifies About Privacy in Washington
Today a joint hearing on online advertising between two subcommittees of the House Committee on Energy and Commerce is being held. Google’s Deputy General Counsel Nicole Wong is giving a testimony about advertising products and the company’s commitment to protecting user privacy.
Yahoo Goes Into Garage Sale Mode
Sometimes you just want to get rid of stuff, and Yahoo seems to be in that mindset right now. Yesterday, the Sunnyvale-based company arranged to exchange one domain for a little bit of money and also decided to simply shut down another project.
Bing Promotes Ahead-Of-The-Curve Malware Filter
Whether you think about it or not, the issue of safety probably affects just about every decision-making process. After all, even if you favor a grocery store based on its low prices and convenient location, you must also on some level recognize that muggings don’t occur there every day. And Microsoft wants to make sure you feel safe using Bing, too.
Real-Time Site Previews, Faster Search from Yahoo
Yahoo has introduced a new version of the Yahoo Toolbar today. It runs on Internet Explorer 6+ and Firefox (as a beta).
"The new Yahoo! Toolbar now offers greater customization and more immediate access to the information you care about most from across the entire web – not just Yahoo! sites," says Burke Culligan, Senior Director of Yahoo Front Doors.
What
Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with smart web-savvy internet folks about where we are headed with ‘this’ or ‘that’ in the future.
At SMX Advanced in Seattle this year I asked Rebecca Lieb about what she is reading in the tea leaves insofar as search is concerned. Here are a few key concepts I considered the big takeaways from the discussion.
iTunes Activation Server Was Down for Hours
UPDATE: It appears that iTunes is back up and running…we’ll let you know if anything changes.
The iTunes Activation server is currently down as a result of the iPhone OS 3.0 update.
Is the iPhone OS 3.0 worth all of this headache? Tell us.