Achieving ROI Efficiencies Online Through Brand-Direct Relationships

To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating awareness and making emotional connections. The other is meant to elicit a specific response. But until recently, the two initiatives had never been thought of as working together at the same time.

The Webmaster’s Assistant

There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.

Blogs: Do This Many People Really Have Something To Say?

Technorati just released a report detailing the growth of the blogosphere. They found that a new web log was created every second, totaling 80,000 new blogs every day. Even more interesting was the rise of moblogging (blogging from your phone). Let's just hope a moblogger isn't behind you when you're sitting at a red light.