Verizon Rings Up Pay For Calls SEM System

Verizon plans to announce an updated version of pay-per-click at this year's Search Engine Strategies Conference and Expo in San Jose, California, according to Pandia's Paul Bruemmer. SuperPages.com will feature ads that link directly to businesses' phones to help seal the deal on a more personal level though a system Verizon calls "Pay For Calls."

First Podcast From Space

As we wait for the space shuttle to return safely to earth - delayed until Tuesday, according to a BBC News report ...

New Ad Impression Counting On Yahoo!

Yahoo announced the development of a new system of accurate and consistent of counting ad impressions. The Sunnyvale goliath said they were implementing the new platform add another layer of accountability to the measurement of online graphical advertising.

AdvertisingCampaigns That Get Results

"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?