A Blog Redesign That Rocks

Trojans and Backdoors

The Trojan Horse got its name from the old mythical story about how the Greeks gave their enemy a huge wooden horse as a gift during the war.

Myths And Facts of Link Building

During the "Link Building Basics" session at SES, Debra Mastaler came up with a great list of facts and fiction regarding link building. It's great information to take with you as you embark on your SEO journey. The veterans might even find some new info too. All this information is based on notes directly from the session taken by Chris Richardson.

Sales Effectiveness is Not Measured by Forecasts Alone

Your company has made a sizeable investment in the training, support, expenses, salaries and benefits of sales team members. You've also invested in a contact management or SFA application to track and forecast your sales cycle - but is the application actually making your sales team more effective?