The Scoop On Search Based News

One of the final sessions of the day was the "Meet The News Search Engines" and I decided to check out the session. While there weren't huge numbers of people like at some of the other sessions, the information gave some great insight into how the news gathering aspects of the search engines come together.

Do Marketers Really Need RSS?

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

E-Marketing News Alert: Blog Readers Young, Rich, and Male

The citizen journalism phenomenon known as blogging has now reached the attentive and contemplative eyes of one third of the Internet population according to statistics released by comScore Networks. That's 50 million sets of eyeballs, the majority of which, according to Gawker, seems to be connected to (gasp) upper middle class young males. And with that news, e-marketers around the country are calling emergency meetings…