Effective Ad Copy is Critical

David Berlind Calls Out PR

From his post on Ground Zero ... This is a good time to draw the public relations community into the discussion.

More DVD War Shots Fired

The high definition DVD wars continue to rage with the Blu-Ray Disc Association's (BDA) said they now have the "most comprehensive content management system ever employed." Naturally, the folks at Toshiba and at the HD DVD camp weren't pleased.