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Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say…
I probably don't have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community. If that's not a testimonial for social media marketing, I don't know what is. The agency's research is actually a look at online behavior and user intent.
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites. The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages. A total of 37 OPA member companies are making the units available, up…
Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists use the web:
Amazon.com has killed another affiliates program due to proposed legislation that would force the company to collect and pay sales tax in Rhode Island. The move comes less than a week after Amazon notified its affiliates in North Carolina it would be ending its program there due to similar proposed legislation.
Back in May, it was reported that Facebook was going to begin testing a payments system. This inevitably led to discussion about how Facebook might be preparing to take on products like PayPal and Google Checkout.
