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Mobile marketing emerges as a dominant force in the marketing world due to smartphone prevalence and real-time communication.
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites. The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages. A total of 37 OPA member companies are making the units available, up…
Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists use the web:
Amazon.com has killed another affiliates program due to proposed legislation that would force the company to collect and pay sales tax in Rhode Island. The move comes less than a week after Amazon notified its affiliates in North Carolina it would be ending its program there due to similar proposed legislation.
Back in May, it was reported that Facebook was going to begin testing a payments system. This inevitably led to discussion about how Facebook might be preparing to take on products like PayPal and Google Checkout.
In February, 2008, Yahoo acquired Maven Networks for $160 million. Maven is a supplier of online video players and video advertising tools. A year and a half later, Yahoo is already ditching it. The company has said that it is planning to "wind down its customer base."
