Googling In the Sandbox

Describing Intellectual Property in Your Business Plan

Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist's investment decision.

Two Types of Business Plan Executive Summaries

Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.

Eyes on your eCommerce Website

In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.

Would I Really Want This Person to Work for Me?

Behavioural interviewing is based on the belief that the best predictor of future behaviour is past behaviour. The best way to gauge if a person is going to perform well in a new job is to look at the way they have performed in their current and previous posts. I agree. How could you not? Especially when you look at the alternatives;

Would I Really Want This Person to Work for Me?

Behavioural interviewing is based on the belief that the best predictor of future behaviour is past behaviour. The best way to gauge if a person is going to perform well in a new job is to look at the way they have performed in their current and previous posts. I agree. How could you not? Especially when you look at the alternatives;