The Marketing Plan and the Four Ps

The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place.

Web Content Barn Blasted by Shotgun Software by Article Marketers

As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service, hosted on free servers and delivered by free email accounts, we took a serious look around at the article marketing business as well as the paid web content business to see what others were doing and test theories…

Kai-Fu Lee: The Miracle of Google

In a recently translated letter from Dr. Kai-Fu Lee to family and friends, Lee confessed that his move from Microsoft to Google was a matter of following his heart, trading a company he saw as limiting to his contribution to the world for a company that embodies youth and freedom.