Advertisings Answer to Finding a Needle in a Haystack

Over the past five years, we've seen radical transformation and growth of the Internet. With this growth however, came a number of pain points felt by both the consumer and advertiser, namely their mutual inability to successfully find one another online.

Size Less Important Than User Utility

Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20 billion objects accessible in their database. Google, which can only claim about 13 billion objects fired back with questions about measurements, basically…