Realism vs. Optimism in the Business Plan

The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.

2 min read Archive

Is Japanese Internet Tycoons Political Debut an Omen?

The Land of the Rising Sun has become the Land of Political Assassins as Prime Minister Junichiro Koizumi has tapped 32-year-old dotcom blockbuster Takafumi Horie to run against an especially difficult political opponent in September's elections. If successful, Koizumi's internal coup could switch on light bulbs in the heads of political strategists (strategerists) everywhere.

1 min read Archive

Push Comes to Shove

MarketingSherpa has a study that newsletter open rates have dropped 10% in the past year, but I almost didn't get the message because I hardly ever read those emails anymore... which sort of explains why my company didn't make it into this year's SEM Buyer's Guide (Paid Search Version), in case you're wondering why Page Zero Media doesn't show up in Sherpa's guide to paid…

3 min read Archive

Feed Your Readers

RSS offers the web site publisher an effective way to get the news about updated content out to users.

2 min read Archive