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Technology and communication advancement has opened the corridor to new markets, providing for a cost effective approach to expanding your customer base…
Ever jumped out of an airplane? It's OK if you have on a parachute. Pretty dumb if you don't. Every buy any stocks, mutual funds or Exchange Traded Funds? It's OK if you know how much you are willing to risk. Pretty dumb if you don't.
What if, in real life, only 15% of the people you approached for a conversation responded to you? You'd probably feel like a shmuck, a social pariah. Fifteen percent is enough to make a direct marketer's thick head spin, and Bluecasting, sending ads via Bluetooth technology to unsuspecting phone-toting passers-by, offers that promise.
It seems as if Internet companies, especially search engines, are releasing utilities that allow users to "mod" them (develop 3rd party add-on widgets) by using software development kits (SDK) and application programming interfaces (API).
Amazon, the world's largest online retailer recently added a new line of products to their health and personal care section. Amazon realized many people have a variety of needs in the health and personal areas and they merely strive to meet those needs by offering a number of products aimed for sex and sensuality.
The University of Michigan studied how American and Chinese students pay attention to objects and backgrounds.
