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An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture…
Forrester Research just released a study about media habits of men versus women. The numbers are pretty solid that men tend to suck up just about all media more than women. Together, men and women average about 46 hours a week immersed in media but men have the lead.
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with - or even better, how do you anticipate -- these changes?
Who blogs? Apparently a lot of people according to the new study released by comScore networks. Who reads those blogs? Even more people and the demographics involved are highly sought after by marketers of all levels. With over 50 million U.S. Internet users visiting the blogosphere, that's a lot of market to aim for.
Advertisers with contextual ads appearing on CNN.com just received a lesson in Negative Keywords 101, courtesy of Hurricane Katrina.
Who is responsible for the content found on a blog entry? The author, right? How about the comments made by the blog entry readers? Is the author responsible for this content, from a legal point-of-view, as well...?
