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Amazon apparently has some big plans for their Kindle e-reader and it involves advertising. That’s right, advertising. After all, what would a…
Yahoo and the NFL Players Association have reached a settlement over the use of players' statistics, images and other information in Yahoo's fantasy football games. Yahoo sued the NFLPA last month arguing it should not have to pay additional royalties to use players' data in its fantasy football games because the information is publicly available.
SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly. Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy…
The football player formerly known as Chad Johnson is ruffling some feathers with the National Football League. He has told the media that he plans to use Twitter during games. I haven't seen any official statement on this from the NFL itself yet, but sports analysts seem to pretty much agree that it's just dumb.
Google has announced that it is working on an operating system based on Google Chrome (their browser). The company says the project is an attempt to "re-think what operating systems should be." The OS-in-progress is simply called Google Chrome OS, it is open source, and it will initially be aimed at netbooks. The announcement came on the same day that Google dropped the "beta" tag…
Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally. Right off the bat, this tells me that:
