What Is A Google Update?

Ask Jeeves: Its Not Easy Being Me

The future of Ask Jeeves is still largely up in the air. Though it trails quite far behind its major competitors, the arguably 4th most popular search engine is actively paving its own road through technology, advertising, and widescale integration of complementary services, making it a major player in search, more potential than kinetic at this point, and different.

Google Adjusts Site Targeting

In a recent issue of Page Zero Advisor, I argued (in part) as follows on the subject of Google's new Site Targeting version of the content targeting program ...

How to Valuate a Link

Link valuation is a difficult subject to quantify. Most SEO's will tell you that coming up with a value of a text link is a "gut feel", which really doesn't help much when you are deciding to drop hundreds or thousands per month on a text link ad that doesn't often show a completely direct correlation with your web site rankings.