Most Companies Have No Employee Blogger Policies

Mega PR firm Edelman and blog portal Intelliseek just released a white paper on companies and the employees that blog them. The study titled, "Talking From The Inside Out: The Rise of Employee Bloggers," takes a candid look at the relationship between employees and their employers and examines the challenges and opportunities this phenomenon presents.

What Is A Google Update?

Here's a little tip for you guys wanting to stir-up the search engine crowd: just announce on some random search-related forum that Google is conducting another update and watch the audience react much like someone yelling "Fire" in a crowded theatre.

The Promise of Shopping Search Marketing

Diversity is key in marketing and a successful campaign will utilize not only various available media, but media that pinpoints a consumer ready to buy. It seems obvious, within the scope of the adage, "don't put all of your eggs in one basket," but every avenue counts. If you haven't thought of comparison shopping search, you probably should.